Enterprise SaaS · PropTech · Public Company · Apple Partnership

SmartRent

NYSE: SMRT

Director, Demand Generation

We ran the full demand generation function for a publicly traded enterprise SaaS company competing in a crowded PropTech market — managing $5M+ in annual paid media, building ABM programs, directing content, and driving full-funnel conversion. Along the way, we led the go-to-market launch of the Alloy Deadbolt with Apple Wallet integration, a co-branded product that let residents unlock their apartments with a tap of their iPhone or Apple Watch.

101% Drove a 101% lift in demo requests through a redesigned multi-channel demand gen strategy — in a single year

66% Grew MQLs by 66% through funnel redesign, ABM targeting, and tight sales-marketing alignment

27% Lifted overall digital engagement 27% through integrated cross-channel campaign execution

$5M+ Managed $5M+ annual paid media across Google, Meta, YouTube, TikTok, and programmatic channels

Apple Led GTM strategy and launch of the Alloy Deadbolt with Apple Wallet integration — covered by MacRumors, Apple World Today, and Business Wire

Demand Generation Paid Media ABM Apple Partnership Product Launch GTM Sales Alignment Events

What We Did

"We tied every marketing dollar to a pipeline outcome — and launched a co-branded product with Apple that earned national press coverage."

Led GTM strategy and launch of Alloy Deadbolt with Apple Wallet integration

Managed $5M+ paid media across Google, Meta, YouTube & programmatic

Led integrated Las Vegas campaign — billboards, video, and live events tied to digital conversion

Deployed ABM programs targeting enterprise accounts across the full buyer journey

Directed content team and owned full-funnel creative through website development

Aligned marketing and sales around shared revenue targets and pipeline metrics

Enterprise SaaS · Clean Energy · B2B

NarrativeWave

Marketing Director

We built and ran the entire marketing function for an enterprise SaaS company targeting the renewable energy sector — long sales cycles, technical buyers, and a lean team. We owned marketing strategy, operations, outbound sales, product marketing, and the SDR team, and built the ABM engine from zero to pipeline.

Full Owned end-to-end marketing strategy, operations, and outbound sales from the ground up

ABM Built multi-channel ABM programs with custom content, paid ads, and dynamic landing pages designed to convert long-cycle enterprise leads

GTM Directed product marketing for new solution launches — crafted messaging and go-to-market positioning for both new prospects and existing clients

ABM Product Marketing SDR Management Go-to-Market Content Strategy

The Challenge

"Enterprise SaaS, long cycles, technical buyers, lean team. We built the whole marketing engine from zero."

Built ABM programs targeting renewable energy enterprise accounts

Led SDR team with integrated marketing plays to drive qualified pipeline

Managed agency, vendor, designer, and writer relationships

Contributed to product roadmap alongside full marketing strategy ownership

Media · Enterprise B2B · National Scale

Gannett | USA TODAY Network

Senior B2B Digital Strategist

We designed and ran enterprise-grade demand generation programs at national scale for one of the largest media networks in the country. We built ABM initiatives, led a remote creative team of five, and aligned marketing directly to sales leadership's quarterly revenue goals.

Team Led a remote team of five creatives — owned strategy, execution, performance analysis, and professional development

ABM Launched enterprise ABM initiative using traditional, digital, and event marketing to drive pipeline from high-value accounts

Full Designed demand gen programs using automation, paid/organic social, content, and retargeting — generating net-new leads and re-engaging the existing database

Demand Generation ABM Team Leadership B2B Strategy Marketing Automation

The Scope

"National scale, enterprise targets, remote creative team. We built the programs that moved the numbers."

Designed multi-channel demand gen programs from strategy through execution

Partnered with sales leadership to set quarterly growth goals and outbound strategy

Ran performance analysis, reporting, and team professional development

SaaS · Content Tech · Startup to Acquisition

ClearVoice

Marketing Manager — First Marketing Hire

As ClearVoice's first marketing hire, we built the entire GTM function from day one — brand strategy, inbound architecture, conference marketing, and co-branded partnerships with HubSpot, SEMrush, and MOZ. The company later sold to Fiverr.

1M+ Engaged a 1M+ contact database through automated HubSpot inbound strategy and gated content nurture flows

150K Drove pre-event engagement for up to 150K registered conference attendees — converting booth traffic into sales pipeline

GTM Built full brand and go-to-market strategy for a cloud-based AI software product — from launch through team buildout

GTM Strategy HubSpot Inbound Marketing Brand Strategy Conference Marketing Partnerships

First Marketing Hire

"We built the entire marketing function from scratch for a startup that went on to be acquired by Fiverr."

Ran co-branded campaigns with HubSpot, SEMrush, and MOZ

Built automated inbound architecture engaging 1M+ contact database

Converted 150K conference attendees into pipeline through targeted event strategy

Crafted full brand identity and product positioning for AI SaaS launch

18 years of results,across industries that matter.

SmartRent

NarrativeWave

Gannett | USA TODAY Network

ClearVoice

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18 years of results,
across industries that matter.