A Valley-wide eye center wanted to attract a new audience. They were performing well based on their local reputation, but they weren't attracting millennials, a requirement to keep their business profitable.
While working at a major digital marketing company, I was able to use analytics from Facebook and Google, to determine the best ways to engage with their intended audience, including developing a strategy that included:
6 months of paid social campaigns on Facebook
Content creation and promotion
Content calendar that covered both traditional and digital marketing
Lead nurturing via an automated email drip
Custom landing pages to capture audience information
Rebranding efforts focusing on bolder colors and language