How does an industry like pharmacy acquisitions, which is so grounded in face-to-face experiences, make the transition to digital? This national pharmacy chain wanted to begin acquiring leads online while maintaining the community feel that is essential to their business.
This client faced three problems:
Coming off as genuine despite their saturation throughout the U.S.
Developing the buyer's journey for a process (selling a pharmacy) that, on average, takes five years
Current website lacked any content to facilitate conversions
First, I focused on education and brand affinity through content marketing and social media marketing. From there, I used lead nurturing to engage potential customers.
For more information, preview portions of the strategic deck below: