Jobing.com created a national job community. They acquired multiple companies, including Recruiting.com, and are now celebrated on a local and national scale. Surprisingly, they had never ventured into digital marketing! That's where I came in.
I worked full-time as the first marketing manager for both Jobing.com and Recruiting.com. I established their digital marketing department, managed the digital team and developed and executed on a comprehensive marketing strategy, including:
Creating digital experiences targeting their event marketing campaigns and attendees
Developing their content and lead nurturing strategies for Facebook and LinkedIn
Engaging followers and acquiring new ones with advanced social media promotion practices
Implementing the first blog on both Jobing.com and Recruiting.com, a key component behind outreach, brand development, and PR – defining all content strategy, targeting employers, customers and job seekers, and extending online reach
Engaging 1M contacts through the creation and direct execution of a targeted newsletter
Using Hubspot to generate leads through the creation of custom landing pages, forms and distinct CTA's for blogs and email marketing efforts, increasing leads by 200% in only 9 months
Implementing an email automation platform (Salesforce ExactTarget) complete with list segmentation, IP address warmup, template creation, overall blog strategy and subsequent email marketing strategy – and management of action-driven email marketing campaigns for a variety of audiences at multiple points in the buyer cycle.